The future of mediais here.
Run all of media from one surface.
Research every industry dataset in one place, optimise to the spot and site, then take the same plan straight to client approval, creative briefs, owner QC and booking. Finance and payments settle in one hub linked to your ERP. No duplicated spreadsheets.
Every frame. Total clarity.
AdFire watches and listens to broadcast around the clock, recognising every advert across television, radio, logos, live reads and on-screen offers, then publishes brand, offer, language and exact airtime as a structured event.
Every spot gets a verdict.
Every detected airing is joined to searches, visits, sales and footfall at minute level, cut by channel, genre, language, daypart and creative, and turned into cross-media spend decisions while the campaign is still live.
Total audience, person by person.
A rewarded, consented panel whose phones recognise the media around them on the device, without uploading raw audio. Observed exposure, extended beyond the television set for a mobile-first market.
The whole schedule, under one baton.
Scheduling, traffic and operations software for every medium an owner runs. Confirmed bookings flow straight into the rundown, and as-run returns to the booking frame-accurately.
Footfall, measured, not modelled.
VisionTrack turns cameras already installed into a continuous measurement instrument for retail, out-of-home and mall media, with no identity ever stored.
Meet AVA.
The MediaVault’s own AI, developed in house. She holds context across the entire suite, so she can answer, assist and work across the platform in plain language.
Every signal.One record.
Six systems on one connected record. Now explore the platform in depth.
We built one spine, and exposed it six times.
Six specialist products share one data and verification infrastructure. Each creates value on its own; together they answer the four questions every advertiser asks, what aired, who was exposed, what it caused, and how it is traded.
One canonical identity for each creative, linked to its brands, products, offers, material codes and advertising events.
Audience sources, campaigns, sites, placements and permitted response data related without losing their definitions or provenance.
Event, creative, schedule and delivery evidence stay connected, so planning, measurement and reconciliation work from one record.
Natural-language access across the entire system, connected to the actual evidence and bounded by each user’s permissions.
One workspace. Every capability.
Everything you passed on the journey, working. Choose a system, then open its views, fuse the datasets, optimise a plan, watch detections arrive, read a billboard’s audience.
A true next-generation planning tool, with a direct path to execution.
MediaVault carries the planning capabilities agencies and advertisers use every day, and brings the industry’s recognised datasets into one environment. The difference is what happens between those datasets and the booking: real-time fusion, weighted matching and AI-based optimisation lead straight to spot-level plans, placements and transactions.
From plan to payment. No spreadsheet in between.
Every agency knows the routine: the plan is rebuilt for the client, rebuilt again for each owner, re-keyed for trafficking and reconciled by hand at month-end. MediaVault keeps one record from the first cross-tab to the final payment.
BRC TVM, RAMS, MAPS, BrandMap, OMC ROAD and PAMS, explored and fused without exporting a single file.
Budgets, targets and fixed commitments respected in every scenario, down to the spot and site.
The plan goes to the client as a live record, not another Excel. Comments, versions and approval stay attached.
Material requirements, specs and deadlines issued per placement, with reminders managed for you.
Duration, loudness, format and captions validated, then delivered straight into each owner’s booking.
Personalised discounts, packages, value-adds and agency rates applied automatically, visible only to the right parties.
AdFire evidence joined to every booking while the campaign is still running.
Orders, invoices, payments and reconciliation in one place, linked directly to SAP, Sage or Xero.
Cross-tabs, indices, reach and frequency, frequency distributions and scenario modelling across TV, radio, print, OOH and digital.
BRC television and TVM, RAMS, OMC ROAD, MAPS and PAMS in one environment, every figure keeps its source, universe, weighting and vintage.
Weighted matching across compatible variables, with fused outputs always distinguishable from source-observed findings.
Cross-audience and spot-level optimisation within budget, inventory and planning constraints.
Owners control rates, discounts, value-adds and availability; agency-specific terms stay visible only to authorised parties.
Chase lists, deadlines, uploads, approvals and technical checks, material delivered to each owner through the platform.
AdFire detections reconcile against bookings while the flight is live, so exceptions surface on the day.
Reconciliation, settlement workflow and enterprise-system integration, attached to the record, not bolted on at month-end.
The most advanced advertising intelligence of its kind.
AdFire watches and listens to broadcast continuously, recognising advertising and publishing structured intelligence, brand, product, creative, offer, language and exact airtime, as a usable event record. It is not simply a fingerprinting service: 31 machine-learning and detection components work together, with ambiguous cases adjudicated rather than forced.
Recognise the creative, brand, product and airing, known material by fingerprint, new material by multimodal discovery.
Extract the offer, price, language and commercial context, and reconstruct the break around it.
Serve dashboards, customer feeds and time-sensitive intent signals while the advert is still relevant.
Rapid identification of material already in the registry, across television, radio and streaming feeds.
Audio, visual, logo, on-screen text and speech fused in a single frame-aligned pass, four signals, one verdict.
New advertising discovered and tagged even where no reference creative has been supplied.
Localised transcription for African languages, dialects and code-switched speech.
Speaker and live-read detection analyses non-standard advertising through speech and context, not only a pre-recorded asset.
Boundary segmentation reconstructs the commercial sequence, adjacent competitor spots and surrounding context.
On-screen offers and spoken claims extracted and indexed into a searchable commercial record.
Ambiguous cases routed to human review, approved once and recognised automatically thereafter.
Attribution that acts while the campaign is live.
AdPulse joins detected airings to first-party outcomes at minute level, searches, site visits, enquiries, app opens, transactions and footfall, and turns that evidence into decisions, rather than crediting whichever dashboard recorded the final action.
Not just which creative. Which creative, where, in which language.
React in the moment. Trigger search, social and messaging within seconds of a competitor airing, a live sports moment or a news event, inside approved budgets.
For the first time, reallocate between television, radio, out-of-home and digital on observed response, not modelled assumptions.
Find the programmes, genres, dayparts and languages that work for each creative, then move weight while the flight is live.
Your sales, CRM, app and footfall data joined directly, with dashboards, feeds and APIs shaped to how your business actually measures success.
Response compared around individual adverts, creatives, programmes, languages and dayparts, at minute level.
Each daypart carries its expected curve, separating immediate association from estimated incremental effect.
Broadcast, OOH, search, social and messaging evaluated as connected contributors, not competing silos.
See which script, language or placement is associated with stronger response while the campaign is running.
AdFire’s event signal can synchronise search activity with your own advert, capturing the demand it just created.
Detected competitor airings can inform governed responses, with approval modes, time windows and spend ceilings.
VisionTrack visit uplift sits alongside searches, sessions and revenue in the same performance view.
Budget recommendations connect the next decision to detected delivery and measured response, rationale visible.
Observed exposure, measured where life happens.
Audience360 is a rewarded, consented panel capability in which participants’ devices recognise the media around them. It extends observed exposure beyond the television set, and complements the industry currencies rather than replacing them.
The device listens for acoustic signatures, not conversation. Recognition happens on the device; raw audio is never uploaded.
Exposure observed in the lounge, the taxi, the workplace, the queue and the street, not only in front of a fixed set.
Fingerprints are evaluated against the feeds live at that moment, so repeated material is never credited to the wrong channel.
Continuous curves by channel, daypart, demographic and region, each carrying its own confidence band.
Participants can be asked about the advertising they were observed to encounter, behaviour and opinion in one design.
Privacy-conscious location signals support analysis around billboard, transit and mall environments.
Complements BRC, RAMS, OMC ROAD and MAPS rather than replacing them, align first, extend second.
Participation is opt-in, compensated and revocable at any time. The panel is a relationship, not a harvest.
Operating software for every medium an owner runs.
MaestroCast gives broadcasters, stations, publishers and outdoor owners better scheduling, inventory and operational tools, and makes their delivery evidence useful to verification and reconciliation instead of trapped inside the organisation.
Programme blocks, promos and ad pods on one time-grid, with collision detection and clock discipline as you drag.
Confirmed MediaVault spots arrive with creative, specs and the reconciliation link already attached.
One schedule drives national, regional, +1 and streaming simulcast outputs, each with its own commercial load.
Sponsorships, live reads and squeezebacks attached to a usable commercial record, not left outside the system.
Duration, loudness, aspect and codec validated against the station spec sheet before anything reaches the pod.
Every airing written back to the booking that sold it, and cross-checked against independent AdFire detection.
Booking and production coordination for print; site, inventory and availability management for outdoor networks.
Connects to existing playout and automation, or replaces the traffic layer entirely.
From retail footfall to outdoor attention.
VisionTrack turns compatible camera infrastructure into a continuous measurement instrument, for store operations, outdoor owners, mall media networks, landlords and the advertisers and planners who buy them.
Compatible CCTV feeds reduce the need for separate counting hardware; edge and central processing options.
Visits by day, daypart and entrance, dwell and queue behaviour, and estate-level comparisons.
People and vehicles through defined observation zones, by direction, time and location.
Opportunity to see within the site geometry, and calibrated approach speed at roadside deployments.
Observable attention indicators around mall media, orientation and time in the display zone.
Recognition of store-specific carrier bags and packaging; point-of-sale integration where available.
Exposed sites twinned with controls of the same format, region and baseline, the campaign, isolated.
No identity, no device graph, no personal information. Counts and patterns only, POPIA-aligned by architecture.
Every participant in the value chain.
Audience exploration with the full dataset suite, spot-level optimisation, direct trading, automated competitive intelligence and portfolio effectiveness reporting.
A connected system a brand can trust.
Negotiated rates, campaign performance and customer response are among the most sensitive inputs in the business. Independence and permissions are part of the product’s design, not supporting policies.
Each organisation’s rates, spend, audience definitions and response data are isolated from every other participant.
Clients decide which partners see and act on each part of the workflow, a creative partner sees its material, a buyer its permitted rates.
Dataset rights, definitions, weights and currency versions travel with the analysis; modelled outputs stay distinguishable.
AI-assisted plans and activations work within permissions, approvals, budgets and spending limits, with an operational record.
The visionaries behind the platform.
Strategists, researchers, broadcasters and technologists the industry already trusts. Seven directors, one platform. Hover or tap a portrait.
See it on your own media.
Three taps and we’ll shape a briefing around your categories, your channels and your competitors. Prefer to talk now? We’re one message away.